Juan Neira
I helped the Westwood Realty Team launch a modern and memorable brand by providing tailored advice and solutions. The cohesive design was implemented in digital and print materials.
Client:
Westwood Realty Team
My Role:
Brand Designer
Year:
2022 – 2023
Service Provided:
Brand Identity
The Challenge
The task of creating a real state look and feel presented an exciting opportunity to elevate and align all marketing pieces with the luxurious brand image. However, this undertaking came with its unique set of challenges, which required careful consideration and thoughtful solutions.
Process
Designing a new brand identity for Westwood required a structured and iterative process that involved collaboration between me, and the key stakeholders. The following outlines the step-by-step process:
Meet with stakeholders to understand their goals, target audience, brand identity, and key objectives for the branding exercise.
Plan the all marketing pieces needed and content organization, ensuring easy-to-digest collateral digital and printed elements.
Develop the visual design concept based on the new brand guidelines, incorporating elegant and luxurious aesthetics.
Solution
With Westwood, I conducted several interviews to understand their core values, objectives and their vision for their company. I wanted to understand who they were, and who their ideal client would be, that way it could be represented in every design element.
After interviews, I took that information and laid out strong foundations for the design strategy and moved to sketch ideas of what elements and design decisions could support our findings in print and digital.
Outcome
With effective communication and adherence to deadlines, the project was successfully completed on time, exceeding client expectations and bringing their vision to life.
Increased revenue by 50% since brand launch in March 2023.
Increased successful recruiting by 5x thanks to their brand.
Increased units sold by 30% since March 2023.
Increased customer loyalty.
Customer Review
“Working with Juan was a complete game-changer for our business. From the very beginning, he was able to understand all of our needs and provide tailored advice and solutions that fit exactly what we were looking for. His focus on providing such a personalized experience is what made working with him so valuable. He took our vision and completely brought it to life in a way that surpassed all of our expectations. He also made sure to stay in communication throughout the entire process and hit every deadline we set. Reaching out to him was the best business decision we could have made!”
Colin Abbot, Co-Founder, Westwood Realty Team